From the article:
When we went to our seats, the wait staff let us know that despite the fact that the previews were playing, we wouldn’t know until the movie actually started whether we could see the film or not. If it didn’t work, the screen would just turn black. Luckily, the film went through without a hitch.
Pay attention boys and girls, this is also what they want to do with over the air broadcasts with the ATSC 3.0 format.
Remember that time when they’ve added rootkits to over 20 millions of audio cd’s? You’ve guessed it, the installation was automatic, hidden and their software had vulnerabilities.