This is plain irrational, people are buying this game at a faster pace than ever despite this shit costing 70$, but still charging up to 28$ for one single cosmetic set exclusive to a fucking cash shop, plus a fucking battle-pass. I’ve never been a fan of the series in fact I never played Diablo III so I can’t relate but still, Blizzard got into the brain of their clients with this shit it’s just fucked up. It’s not rational, consumerism at this level can’t just be a trick that is played on their brains by clever marketing teams, it’s deeper than that. People are being broken, their wits have been altered. There is something about impulse control that was removed from their abilities. No ableism intended, people with disorders need respect and care. I think that capitalism is responsible for damaging people mentally, those people are victims and need help.
End of rant.
The economist Paul Baran estimated that marketing represents the half of the companies work to show their products, so this cost is being transferred to society, we are funding parasitic jobs which are not related with solving the main human needs these times, like access to house, to bread, to public healthcare and childcare, and many other ‘social debts’. Also, the rules of commodity’s propaganda and marketing are focused in playing with our desires and instincts, which produces desire-centered minds and feelings in which everything is consume.