since athletes can’t be paid,

Remind me again, what is it called when the people generating the wealth are not compensated?

It can actually be a problem for the schools, since athletics isn’t allowed to be profitable. They have to spend all the money athletics brings in on athletics, which is why the athletics department ends up with all the fancy new buildings.

Ah yes, that sounds like a great benefit for students getting an education. Also for the academic staff. Must be great to work at a university as a lecturer and know the football coach earns multiples of your salary.