It seemed strange that Twitter posted this update on its business blog until the company mentioned that rate limiting has had a “minimal” effect on advertising. Many pointed out that limiting the number of tweets users could read per day would make it harder for advertisers to reach users and for Twitter to make money.
…oh, ok.
And no, I don’t really buy their excuses.
They probably couldn’t before this was knee-jerk reaction from Elon and wasn’t really planned ahead.