Inside the ‘arms race’ between YouTube and ad blockers / Against all odds, open source hackers keep outfoxing one of the wealthiest companies.::YouTube’s dramatic content gatekeeping decisions of late have a long history behind them, and there’s an equally long history of these defenses being bypassed.
That’s a big if though. Unless an actual creator-exodus happens, it’s not going to happen.
It will happen eventually. These kinds of adversarial arrangements between parties are inherently unstable. The enshittification cycle only ends when a site properly collapses. If you think they couldn’t get shittier, give it time. They’ll find a way.
All we need is for a good alternative to become more viable and for the site to have a few more exodus events and it’ll lose its critical mass. Ultimately I think most platforms are going to have to become federated, it’s the only way to avoid enshittification and still grow the network. Growing the network is important because it is the size of youtube and other centralised sites’ networks that gives them their stability and utility. It’s the network effect.
This is where the biggest challenge lies. Doing what YouTube does is not easy. I don’t think anyone could do it all. So it would have to be picking a choosing. Can anyone upload hours/days/years worth of video content? Are the people who put up those videos able to get paid without having to create their own relationships with advertisers or asking for viewer donations? How are copyright violations handled? Or more sinister video content?
Peertube is a federated system that already handles video.
Moderation is handled by instances with more personal mods.
Bandwidth is handled via multiple instances & p2p protocols so viewers help distribute the load.
I think you’re overstating how difficult youtube’s job is. A lot of that work is problems youtube creates for thsmselves by trying to squeeze their platform for more money. A federated platform doesn’t have that issue.
Yes, things get easier when you take paying creators out of the mix.
Youtube pays creators basically nothing.
$10-$30/1,000 views doesn’t sound like much. Except the people who make a career out of YouTube are regularly producing 100k+ view videos. It adds up. It’s one of the things you can pick and choose to leave out of a competitor. But it is a major reason why people put videos on YouTube.
That’s the absolute top end. Most accounts see 50 cents per thousand.
Why lie?
Do you have a source for that? What are you basing it on?
Why do they even do that. Instagram, tiktok don’t share their ad revenue with their content creators.
Not sure. But it is one of the cornerstones of YouTube. Also tiktok does pay creators.
I don’t disagree with you, I’m just saying that YouTube is nothing without both its creator and viewers.
A viewer-exodus and a creator-exodus would be tied together, they both feedback into each other.
I even get why YouTube doubledown on catering to their advertisers over the creators and viewers, that’s just money talking.
I’m just saying I don’t owe them my time or attention.
They would hardly be the first Internet giant to fall, thinking they’re too big to fail, not that I see it happening soon though.
Very true. But if Reddit didn’t fall I very much doubt YouTube will.
Perhaps you and I might leave, but it won’t be enough.
And creators wont leave despite making less and less from youtube and relying more and more ftom direct support from fans, like through patreon.