A/B testing clean, minimalist, modern designs common in the West against modern Japanese designs always shows better results for the Japanese designs amongst Japanese consumers. I don’t think they’re going to cater to the 2.5% of foreign residents and others that might use Japanese sites (though I often wish they would)
And their website design…
A/B testing clean, minimalist, modern designs common in the West against modern Japanese designs always shows better results for the Japanese designs amongst Japanese consumers. I don’t think they’re going to cater to the 2.5% of foreign residents and others that might use Japanese sites (though I often wish they would)