A lot of of this article is in a very familiar tone for “are we the baddies” corporate employees, and it’s less a deterioration of conditions than a realization of ongoing facts.
The language is everywhere. “We made data-driven decisions” is a big red flag for me, for instance. It often translates to “we obsessed over a maximizing a single data point because we confirmation-biased it into a justification for the thing we wanted to do”. Real data driven decisions are called science, and nobody in corporations has the time to do actual science, outside of hard research funding, which is not the case of building a UX toolset.
Likewise for his passing defense of tracking cookies or the lack of firewalls between search and ads. And how telling is it that he at one point defines the essence of “don’t be evil” as “long term success at the cost of short term losses”. That’s not what that means.
It really does sound like the culture had convinced itself that it was working for “the greater good” as a strategy for long term success, but you hear the same thing from a lot of other large corporations. It mostly sounds like what actually changed for this guy to dislike Google is management style and working conditions. Which hey, sure, it’s a part of it. But not what lies at the core of the issues. If you take short term losses for long term success you’re just a corporation with a long term plan for growth, not a nice corporation. It’s techbro speak and the attitude that has driven startups through the entirety of the VC-dominated era of business.
The degradation we see in Google is not triggered by a change of ethos, it’s the chickens coming home to roost now that tech businesses are switching from a focus on growth to a focus on profit as the tech business ecosystem matures and free money goes away for a while.
I don’t know if I agree.
A lot of of this article is in a very familiar tone for “are we the baddies” corporate employees, and it’s less a deterioration of conditions than a realization of ongoing facts.
The language is everywhere. “We made data-driven decisions” is a big red flag for me, for instance. It often translates to “we obsessed over a maximizing a single data point because we confirmation-biased it into a justification for the thing we wanted to do”. Real data driven decisions are called science, and nobody in corporations has the time to do actual science, outside of hard research funding, which is not the case of building a UX toolset.
Likewise for his passing defense of tracking cookies or the lack of firewalls between search and ads. And how telling is it that he at one point defines the essence of “don’t be evil” as “long term success at the cost of short term losses”. That’s not what that means.
It really does sound like the culture had convinced itself that it was working for “the greater good” as a strategy for long term success, but you hear the same thing from a lot of other large corporations. It mostly sounds like what actually changed for this guy to dislike Google is management style and working conditions. Which hey, sure, it’s a part of it. But not what lies at the core of the issues. If you take short term losses for long term success you’re just a corporation with a long term plan for growth, not a nice corporation. It’s techbro speak and the attitude that has driven startups through the entirety of the VC-dominated era of business.
The degradation we see in Google is not triggered by a change of ethos, it’s the chickens coming home to roost now that tech businesses are switching from a focus on growth to a focus on profit as the tech business ecosystem matures and free money goes away for a while.