• takeda@lemmy.world
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    1 year ago

    How would generative AI be useful for Facebook? I think major one would be making fake posts to manipulate public opinion.

    Now they can have AI generate posts that could advertise specific products or affect people’s opinion about specific topic, and it all would look like a legitimate user. They might even respond to your comments.

    That doesn’t look like a team meant for responsible use of AI (assuming they would do their job) would be OK with.

    BTW: It’s kind of crazy, but theoretically with it Facebook doesn’t really need users to generate content and still make site seem busy. And you wouldn’t even know it. They could also subtly modify comments of real people and change them to have different meaning. Based on what Facebook already did I don’t think anything is taboo to them.

    • RagingRobot@lemmy.world
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      1 year ago

      Facebook has a lot of data. They can use that to train models and sell them out as services for other companies as one example. They can also use it on tracking data to help them improve their sites for the things they want to achieve. They can use it to look at your data and determine what a feed that would keep you there longer would look like. All kinds of things really.

    • affiliate@lemmy.world
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      1 year ago

      there might as well only be one silicon valley company at this point. they’re all trying to do the same thing. AI is currently that thing