If the /r/IamA thing was the first thing that was tried would the reaction be the same as it is now? You’d have hundred of comments in that thread asking “what’s going on?” rather than in all of the blackout threads.

Reddit is a silly place. The John Oliver type fuckery is exactly the kind of thing that I liked about Reddit. People just being a little silly.

And the blackouts were just a pause. A warning shot. Meant to get a reaction from Reddit execs in an attempt to to still achieve a positive outcome. Sure it was messy, but what do you expect? There isn’t actually a single hive mind on reddit that can write an eloquent well reasoned essay that would sway the hearts of the reddit execs. They only think in terms of money, not words.

The IamA thing isn’t something that’s going to be effective. Read the comment the mods posted. They say clearly it’s not going to change anyone’s minds at Reddit. My guess is they didn’t do a black out in an attempt to act as a mediator. The IamA mods would have the best relationship with the reddit execs given the sub’s high profile status. Maybe they could convince them? But they didn’t.

Look at the timing of it. At midnight July 1, third party apps had to disconnect from Reddit. 8am the next morning, IamA makes their post.

This isn’t IamA mods making the big critical blow that’s going to force the Reddit execs to change their ways. This wasn’t an ultimatum, this is the mods of IamA giving up. They tried to find a resolution, but the deadline passed. Nothing left to do but say “fuck it, we don’t get paid for this shit anyway”