For my money, it is the current civil trial in New York, brought by the New York state attorney general, Letitia James, that threatens Trump’s reputation most acutely and right where it hurts. The suit carries no threat of prison or disruption to Trump’s presidential bid. But in the short term it does threaten to unseat his reputation as a businessman of any standing and strip him of his licence to operate a business in New York.
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It’s not about his base abandoning him because he’s no longer a billionaire (if he ever was) or a real estate tycoon. It’s that he’s built his identity around these things, and that court case could strip him of it.