Following the United States in July, YouTube Premium’s international price increase is starting. The Google video is rolling this out slowly across Europe, Asia-Pacific, and South America.
As of November 1, YouTube Premium is seeing an international price increase in Argentina, Australia, Austria, Chile, Germany, Poland, and Turkey. This applies to individual, family, and student plans for YouTube Premium and YouTube Music Premium.
In Australia, YouTube Premium Individual is now A$16.99 and is said to be the “first ever price increase for your subscription” (for the country). For those currently paying a lower rate, YouTube is continuing that pricing for “at least three extra months.”
Existing subscribers will start to see the new pricing with their next billing cycle. In announcing via email this morning, YouTube says it doesn’t “make these decisions lightly” and says the price increase will allow it to “continue to improve Premium and support the creators and artists you watch on YouTube.”
Unfortunately for profit companies don’t care how much is in the bank. Publicly traded companies only care about making number go up so people don’t dump their shares.