Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

  • GingaNinga
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    3838 months ago

    Ya I’ll never stop using ad blockers, the internet is essentially unusable without them. Mine still work on youtube but if the day comes that they don’t I’ll just stop using it. We need some competition here, things have gotten increasingly anticonsumer and the companies have gotten too comfortable doing and charging whatever they want

    • DarkenLM
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      798 months ago

      The problem with any youtube competitor is that there is no way in hell they can cover the costs of the infrastructure required to host the same amount of videos youtube has and streaming them to the millions of users youtube serves daily.

      • @rockSlayer@lemmy.world
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        618 months ago

        How about a decentralized, federated service instead of hoping a major corporation tries to “save” us?

        • DarkenLM
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          568 months ago

          I don’t think even a decentralized service could hold a mass equal to youtube. That would require that either the owners of all instances pay from their own pockets with mostly no income to support it, or that every user paid up, which is not going to happen, at least not in a service like youtube.

          • netburnr
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            208 months ago

            Some of us are data holders and have Gigabit internet with options to go even higher. Don’t count out the little guys ability to share massive amounts of data… been doing it since zip drives and CDs

            • Traister101
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              8 months ago

              Let’s say only 500gb of video are uploaded every hour in this hypothetical federated YouTube (actual volume for the site looks to be ~200tb an hour). Are you honestly going to argue just that is even conceivably maintainable? You have to infinitely add storage space, multiple TBs a day.

              • Stantana
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                128 months ago

                Let’s say I run my own hypothetical, federated, userpeer-to-peer and opt-in server CDN function-platform, also known as PeerTube…

                I’d only accept those video uploads/uploaders I consider quality content.

                I’d love to host many content creator’s videos. From the goodness of my heart, for free, as a gift to you all. But certainly not all videos, and nowhere near 200 TB/h. But I can afford to host many TB’s without it impacting my private economy.

                That video of some idiot eating tidepods or whatever the current thing is? They could find somebody else that will host. Or if unable, host their own videos. Now we’re both happy.

                • Traister101
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                  8 months ago

                  I’d only accept those video uploads/uploaders I consider quality content.

                  Cool, I like that idea unironically. So how are you going to do that? To accept only “quality uploads” you would have to somehow know, ahead of time if the uploaded content is acceptable. Sure maybe you have a white list but have fun maintaining that.

                  Okay so different idea maybe you let people vote on the video somehow and delete videos that are deemed poor quality. Great! So now you burn through writes instead of storage itself which is probably desirable though it only lessens the need for more drives. There’s a flaw in this system though. How do you prevent a community from removing a video that’s been voted to be poor quality (IE fake “bad” reviews)? Are these videos gonna be manually reviewed? Manually reviewing would have the same immense maintenance problems as a whitelist so again have fun maintaining that.

                • @xavier666@lemm.ee
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                  68 months ago

                  That video of some idiot eating tidepods or whatever the current thing is? They could find somebody else that will host

                  Oh no! Censorship /s

                • @Jako301@feddit.de
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                  18 months ago

                  Great, so you pretty much only host established creators. Nearly all big channels on Youtube started with what is now considered shitty contend. They trained their editing skills over time, bought proper equipment once they really got into it and probably only found their style halfway through their “career”. If YouTube pre-filtered it’s videos, then the site would be dead by now.

                  Sure you can shove all responsibility to someone else and say they should self host it, but then you also have to acknowledge that peertube and the like eliminate 98% of all content before its made with its cobsiderably higher entry point, and that includes the good and the bad.

            • @kakes@sh.itjust.works
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              98 months ago

              Have you seen the sheer amount of data hosted by YouTube though? There’s no way any amount of hobbyists are going to hold a candle to that.

        • @wizardbeard@lemmy.dbzer0.com
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          238 months ago

          That doesn’t address the issue of storage and compute power for streaming to the absurd amount of users.

          There’s been attempts before and it all comes down to file transfer time and storage (because at the time the servers weren’t transcoding for streaming the file. Secondary issue of buy in, like what we see with niche communities staying on reddit instead of moving to the fediverse.

          There already exist a number of projects out there like peertube. Take a look at how even the most popular instances are doing. It’s not well.


          The closest thing was around a decade ago, the popcorntime or popcornflix or whatever it was called app/program that was just a nice front end for torrenting videos and watching them before they finished downloading. Each individual user was responsible for their own storage, network connection speed, and compute power to render the video for themselves. Each end user was also contributing back through helping others to download the file via standard torrenting p2p stuff.

          So now you need a front end to host the magnet links to the files, and a robust set of seed servers so no video is ever truly lost. That still doesn’t cover a significant portion of youtube’s functionality like reccomendations, comments, allowing creators to edit/adjust videos after the fact.


          Unlike reddit, youtube is technologically complicated and impressive. Hell, read up on some of the stuff Netflix has had to do to achieve reasonable streaming quality and speed on an insanely smaller curated library.

          A decentralized federated solution is possible, but there’s a shit ton more that would have to go into this than just appealing to the concept.

          • @r3g3n3x@lemmy.one
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            88 months ago

            That still doesn’t cover a significant portion of youtube’s functionality like reccomendations, comments, allowing creators to edit/adjust videos after the fact.

            Seems to me that anything beyond the actual hosting and serving of the video file is unnecessary to include by default in a federated video streaming solution. To drill down a bit, recommendations don’t need to be handled by an algorithm, the content creator can make their own list of videos or playlist - do we really want another reco algo passively controlling what we feed our minds? Comments could be something as simple as a mastodon or lemmy thread with the video as the OP. Content editing after the fact doesn’t seem like its that big a deal aside from computational and bandwidth overhead which would seem small compared to the task of serving multiple thousands of viewers at once.

            • Goronmon
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              88 months ago

              Seems to me that anything beyond the actual hosting and serving of the video file is unnecessary to include by default in a federated video streaming solution…

              You are basically saying “Other than the most expensive and complicated parts” the rest is easy or unnecessary. Which isn’t necessarily accurate but still is being a bit dismissive of the problems at hand.

              And one of the biggest criticisms of Peertube (aside from the dearth of content, which helpfully avoids the “expensive/complicated” parts) has been Discoverability. How do people watch your videos (or your playlist) if they don’t have a way of knowing that your videos even exist?

              • @r3g3n3x@lemmy.one
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                38 months ago

                I think we missed each other. My overall point is that aside from the hosting/serving, other federated networks/services could pick up the slack. The Federated Youtube doesn’t have to mirror Youtube exactly, or even mirror functionality all-inclusively (ie with reccos and comments etc. built-in), but could lean on other federated servers to provide similar functionality.

                As I said, comments could be a lemmy/mastodon thread. Recommendations or other discoverability could be other threads or maybe even a completely different service that hasn’t been created yet, I don’t know, but I do know that any reco algo needs to be open and subscribed to, not jammed down our throats and gamed. In the meantime, everyone’s got a search engine, right?

                Ultimately I don’t live in this social media/open source/development space too much, I just saw a way for these things to be built/used together to achieve an effect, distributing dev and process overhead and load across all the networks. I don’t have any insight on the bigger, more pertinent, file distribution problem.

              • @Appoxo@lemmy.dbzer0.com
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                18 months ago

                At best word of mouth or users sharing it on lemmy (etc.).
                Good luck getting the niche stuff out of the bubble like it sometimes does with the algo.

            • Stantana
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              18 months ago

              I agree with you so much a mere upvote won’t do.

          • @Species8472@discuss.tchncs.de
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            48 months ago

            Would you mind sharing some ‘essential’ articles to read about this? I know the principle of how Netflix works, but always interested in learning more.

          • @DreadPotato@sopuli.xyz
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            8 months ago

            The closest thing was around a decade ago, the popcorntime

            That method is still around, it’s just called stremio and you use a plugin called torrentio to get the torrent streaming functionality that popcorntime offered.

          • @4am@lemm.ee
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            18 months ago

            I’d rather the storage and retrieval is just kind of built in to the network itself (p2p) and companies like Google can just do search on it.

            Make your money on ads, but keep it off my content if I don’t want to use your services. No need to vertically integrate so hard.

        • Turun
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          78 months ago

          It’s still just as expensive, you’re just adding administrative overhead.

          You’d also spread the cost to more people, true, but who would operate a server for free (based on donations, but if it’s federated why should I pay for that one server?). Also, do you trust all those people to keep operating the storage for years to come? Or are you done with losing access to videos, because someone lost interest in running their instance?

          Storage and bandwidth costs for video on demand are so incredibly high, I don’t think we’ll get a federated alternative to YouTube any time soon.

        • @Vipsu@lemmy.world
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          58 months ago

          Honestly this feels like the only possible way to win against Youtube. Goal could be to just create standardized decentralized platform where number of different companies/organizations can host and serve their own content while still being searchable and accessible from single client application.

          Major problem with Mastodon, Lemmy and Peertube is searching and browsing content from multiple instances is still difficult.

        • @pascal@lemm.ee
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          38 months ago

          peertube started with that idea. Unfortunately is poorly maintained, also because humans are inherently evil, it’s a nightmare to moderate.

        • @Hamartiogonic@sopuli.xyz
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          28 months ago

          I think it could work if most users contribute to the maintenance cost of their favorite instance. It’s just like mastodon and lemmy, but everything costs more.

      • Thinker
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        148 months ago

        One alternative that seems promising is Nebula. It only fills a small part of the role YouTube currently occupies, since it focuses on being a platform for high quality professional content creators to make unfiltered content for their audience, but it’s funding model seems to be much more honest, stable, and so far viable than an ad-supported platform or the other alternatives. I don’t think anything could realistically replace all facets of YouTube (and I think the internet might be healthier if it were a little bit less centrally-located). A self-sustaining, straight-forwardly funded platform like Nebule seems like the best path forward to me.

        • @Appoxo@lemmy.dbzer0.com
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          38 months ago

          I think Floatplane has more future but I don’t use either of them so I can judge.

          Lifetime licenses are weird.

          • Thinker
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            48 months ago

            Interesting, I thought Floatplane only hosted LTT content. Nebula has a LOT of creators spanning a very wide gamut of highly content. It has been gaining momentum steadily for several years now.

            That said, I’d be happy to see them both succeed. We need more competition, having all internet video (minus NSFW and some short-form) hosted on one platform seems neither sustainable nor ideal.

        • @shortwavesurfer@monero.town
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          28 months ago

          So the answer is don’t. Let your clients help you. Like peer tube. If a video gets incredibly popular, then it will have lots of watchers at the same time. If it has lots of watchers at the same time, that means anybody who starts to watch it after those watchers have started will be downloading the video from the watchers and not from the server.

      • @qarbone@lemmy.world
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        88 months ago

        The problem with any competitor is providing enough value to content producers to get them to make the move.

        • @TheDarkKnight@lemmy.world
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          58 months ago

          Eh, kinda. Tbh youtube didn’t use to be that way, it was just a place to upload your videos and search for other videos. Over time they grew it into a creator focused site much to the detriment of the quality of content imo. Like sure, creators are producing 4k videos with great lighting and yada yada yada, but they have to create so much content constantly that the videos favored by youtube’s algorithm are fairly soulless, low effort mass produced crap that looks shinier. Classic youtube was some dude with a heavy accent recording on a nokia potato a 25 second video that immediately showed you how to do exactly what you entered into the search bar.

          • @qarbone@lemmy.world
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            28 months ago

            It was like that in an age that no longer exists, and can no longer exist. Things were generally decentralised as everyone was doing and hosting their own shit. And people were fine and accustomed to finding weird holes with a collection of strange content. The average user is now focused on convenience rather than exploring, especially as web content has come to supplant other forms of entertainment.

          • @DogMuffins@discuss.tchncs.de
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            18 months ago

            Yeah everyone talking about how many additional TB of data you need to host every hour - if content had to justify it’s existence on it’s own merits a lot less of it would exist and it’s quality would be dramatically superior.

            • @Jako301@feddit.de
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              18 months ago

              Pretty much all creators on Youtube start with shitty videos you wouldn’t even glance at a second time. If you pre filter all videos then said creators could never get feedback or encouragement and most would’ve stopped long ago.

        • @The_Vampire@lemmy.world
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          258 months ago

          Youtube had a space devoid of competition. The next guy doesn’t. If the next guy wants to compete, they have to have all the features of Youtube or people will complain. Many of Youtube’s current features cost money and weren’t present when Youtube started.

          The space is also more regulated now that Youtube exists, meaning the new guy has to follow regulations which normally costs money. When Youtube started, those regulations didn’t exist, because Youtube didn’t exist.

          Youtube got big by building a city in an open field surrounded by nothing but open fields. The next guy has to build a city directly next to Youtube, follow all the same laws as Youtube, and ask you not to drive into Youtube.

        • @Ashyr@sh.itjust.works
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          88 months ago

          Two reasons:

          1. Because no one else occupied the same space in a meaningful way.
          2. Low interest rates meant they were able to get massive investments without the burden of profitability.

          Now you’d need to distinguish yourself from YouTube in a meaningful way as well as provide a sustainable revenue model, such as advertising, in order to gain access to a similar amount of venture capital.

        • DarkenLM
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          58 months ago

          Did youtube at the time serve millions of users daily and stored a gargantuan amount of petabytes worth of videos?

          Even if a competitor rises, they will need money somehow, and in this hell of a capitalist world, only big corporations have it.

        • @xapr@lemmy.sdf.org
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          18 months ago

          They were big through investors throwing money at a money sink for years. Youtube was losing tens to hundreds of millions of dollars a year for a long time, before it finally became profitable.

          A new competitor wouldn’t get such favorable support from investors.

    • Stantana
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      568 months ago

      I’ve used adblockers for like 15 years and I genuinely get disgusted when watching YouTube without it. There’s no way I’ll go back. I even do sponsorblock to remove in-video ads.

      The unfortunate thing is that I’m willing to pay a reasonable price for a lot of content creators, just not via Google/YouTube.

      A dollar per channel? I follow 104 content creators om YouTube through RSS. And many more if we count all the other platforms. I can’t afford that.

      It’s a difficult situation for viewers, creators and providers. I don’t have an answer, but a stop-gap solution I’d be happy to see is like 480p max for adblockers, pay for HD+. That’s reasonable based on how much ad-dodgers impact YouTube from what I’ve gathered.

      • @OrangeCorvus@lemmy.world
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        258 months ago

        I cannot watch a video from start to finish anymore. Thanks youtube. Almost every video is filled with bs fluff to reach the 8 minute mark. It annoys me greatly. Maybe also because I am in the industry and I learned in school to not use meaningless shit in my videos.

        • Stantana
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          I’ve not thought about them time markers in a long time. One that was kinda funny and bearable was Dave509’s twist.

          "I need to reach a certain time limit on my videos, so for a few more minutes I’ll just sit here, nod and say “I agree” and “I understand”. Feel free to share whatever with me…

          Sits in absolute silence for 30 seconds while staring at the camera

          Yes, I agree."

          But I have noticed I’ve gravitated to longer form videos, 30m+, for the last few years. I guess it has a lot to do with the fluff.

          We shall from now on call such content creators “fluffers”.

          • @aceshigh@lemmy.world
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            18 months ago

            i’ve gravitated to long form interviews, 8+ hours has nothing on me. i listen to them when i go to sleep or watch art videos.

      • Ser Salty
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        188 months ago

        The thing that gets me is how little creators actually get per individual ad view. Now, collectively, with tens of thousands and millions of views, they get a good bag. But my watchtimes of that minute worth of ads per video? Literally nothing. A fraction of a cent so small it doesn’t exist. I could watch a creator semi-regularly for like 2 years and my contribution to their income by watching ads would be in the single digits. I give them two bucks over Patreon or something just once and that’s worth as much as me giving up hours upon hours of my life watching ads. Now, I can’t afford to give literally everyone I watch more than once a dollar or two. But I give some money here and there to a couple I watch a lot. To make up for my using an adblocker.

        Honestly, I’d probably get YouTube Premium if it wasn’t fucking Google behind it.

      • @Appoxo@lemmy.dbzer0.com
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        88 months ago

        Now that’s a solution.
        Detecting adblock: 480/576p
        Watching with ads: 720p/1080p/1440p Watching with Premium: 4K and high bitrate 1080p (and maybe 1440p?)

      • @aceshigh@lemmy.world
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        88 months ago

        i also have always used adblockers, but once i had to put in effort circumventing YT ads earlier this year, i discovered sponsorblock and added it. kind of funny that had it not been for YT being an ass, i would have been fine with other kind of ads.

    • @merc@sh.itjust.works
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      198 months ago

      I guess if you don’t use ad blockers you somehow get used to it. It’s like someone whose job is 100% outdoors vs. someone who works indoors and then has to do a day working outside. The person who is used to cold, wind, rain, scorching sun, etc. stops noticing, even though it takes a toll on them too.

      Every once in a while I end up using a browser without ad blockers enabled and it’s incredible to me that some people live like that. It really is almost unusable. Things jump around as ads load in. Ads / videos pop over the content you’re trying to use. The useful part of a page might be 60% ads: ads along the sides and breaking up the text. And then there’s the bottom area of the page which is an endless scroll of “related content” ads.

      • El Barto
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        8 months ago

        That’s not a good analogy. It’s more like saying that whenever you go outdoors for a walk on the park or do grocery shopping, you have to give up 15 minutes of your time to “donate” blood to the rich.

        Edit: I just finished reading your whole comment. Sorry friend. We’re on the same page.

        • @merc@sh.itjust.works
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          38 months ago

          No analogy is perfect. Yours gets at the reason for the ads – they want something from you and you have no chance to bargain or say no. Mine is more about how people can become accustomed to something that’s really unpleasant and after a while not really notice it.

          My point is that to me (someone who blocks ads), trying to use the web without an ad blocker is extremely painful, and I find websites almost unusable. But, to someone who has never used an ad blocker, they’re used to the crap, and have developed some ‘immunity’ to the distracting images and work-arounds for the broken thing.

          Anyhow, we’re on the same page. I just felt like explaining a bit better what I was getting at.

          • El Barto
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            18 months ago

            I was quite content with tolerating banner ads. Then they became animated and it went downhill after that.

            • @merc@sh.itjust.works
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              28 months ago

              I’m fine with a variety of ads, but I really hate distracting animation. The current trend seems to be that every ad is animated, so every ad is blocked.

    • @dunestorm@lemmy.world
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      178 months ago

      There never will be a YouTube competitor, it requires continuous investment from a multibillion dollar company.

      • GingaNinga
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        68 months ago

        Nebula isn’t too bad, I like a lot of those informative creators and they collaorated and made a startup video hosting site, its essentially everything i want youtube to be. If more creators decided to do this it’s be great.

    • @uriel238
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      28 months ago

      For static ads there will eventually be visual adblockers which detect ads not from their source but because they look like ads. (The mandated paid advertisement notice helps).

      There is the utility that journalists use to capture YouTube video. A version that captured video content and then filtered ads visually would be unblockable.

  • @ExLisper@linux.community
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    1988 months ago

    To anyone using Chrome and complaining about Google having too much control: shut the fuck up. You’re part of the problem.

      • @Substance_P@lemmy.world
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        158 months ago

        I love Librewolf, I just can’t work for hours using a browser that has dark mode disabled in order to preserve its privacy features.

        • AphoticDev
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          228 months ago

          Because the dark mode that’s built into Firefox and other browsers sends requests to websites that can identify you. If you want dark mode on Librewolf, do as the devs recommend and get Dark Reader, as that’s clientside and doesn’t identify you, and works with pretty much every website, including ones that don’t offer a dark version.

          I use regular Firefox, and I have the default dark mode disabled and Dark Reader installed. I don’t need to ask permission from websites to use dark mode any more than I need to ask Google for permission to block their ads.

          • @Substance_P@lemmy.world
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            88 months ago

            that’s great! Yeah I understand the privacy implications but had no idea about Dark Reader. That’s why I love this community for answers like this. I’ll look into it as I’d prefer to use Librewolf as my daily driver.

            • AphoticDev
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              58 months ago

              Like I said, it doesn’t look good on every website, but for the vast majority it’s a really nice experience, especially if you are often online after dark. It’s definitely earned the high ratings it’s got, and it’s 100% getting downloaded anytime I use a new computer.

              Besides the enhanced privacy it gives you, there’s also the fact that it doesn’t require loading additional style sheets, so it saves you a very small amount of bandwidth and time.

          • @FrameXX@discuss.tchncs.de
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            8 months ago

            sends requests to websites that can identify you

            What requests? I though that only information that the browser gives to website regarding dark theme is that your preferred-color-scheme is now dark.

        • @zingo@lemmy.ca
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          58 months ago

          Well some sacrifices has to be done.

          I use an add on called “Dark background, white text” or something like that. Less bloated than Dark Reader.

          Has to be somewhat usable while privacy oriented.

    • Mossy Feathers (They/Them)
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      8 months ago

      Imo this extends to chromium too. Google owns the source code and can pull it whenever they want. Sure, chromium browsers might be able to putter along for a little bit, but my understanding is that the reason why we’re now at Chrome/Chromium vs Firefox vs Safari is because Google shits out so many new “”“standards”“” and “features” that you need a large team to keep up. It’s supposedly why browsers like Opera switched to using chromium instead of trying to maintain their own source code.

      This is a feature, not a bug.

      • @ours@lemmy.world
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        88 months ago

        Handing over Google the Internet standards on a platter.

        FireFox is not only awesome but a true competitor rendering engine.

    • @some_guy@lemmy.sdf.org
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      88 months ago

      This is one reason why I don’t want the EU to force Apple to allow other rendering engines. Whether you think using Apple’s rendering engine on iOS is bad or good, it’s basically the only thing keeping Google from having complete control of the market.

  • @user_2345@lemmy.world
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    998 months ago

    Stop using Google’s products and continue using adblockers. Don’t come back at me with excuses. Otherwise, don’t complain.

    • guyrocket
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      248 months ago

      The real problem with any other video service is that YT has a HUGE advantage of WAY more content. I wish it weren’t that way but it is.

      So they will continue to dominate until similar vast content can be created elsewhere.

      • @wreckedcarzz@lemmy.world
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        168 months ago

        The real problem with any other video service is that YT has a HUGE advantage of WAY more content.

        PornHub: uh, hello?

        • guyrocket
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          Funny!

          Boom chicka wow wow….…Hey baby. Let me show you how to torque your nuts deep down inside my motor…Guitar solo…rocket launch video…

          It would be interesting if PornHub started paying people for non-porn content. Because of their high traffic I assume they might be able to compete with YT…someday. It would be fun for them to try.

          • @Jeffool@lemmy.world
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            58 months ago

            I just don’t see it happening. People have been suggesting they create “VideoHub”/“MediaHub” for years, as they’re the rare company established in free-access video and also able to compete on the basis of having a (presumably) profitable enough service to keep them afloat through any rough patch. Though I’ll certainly agree, it would be incredibly interesting.

  • @Immersive_Matthew@sh.itjust.works
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    688 months ago

    Google only has power as we the people give it to them but using their services. Same with Reddit’s power and such. Not the people here as we have unfortunately unplugged, but admittedly, all the decentralized services have significantly less content and variety of content. We need more people to join us, but they seem happy to support the centralized services they hate.

    • Cethin
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      378 months ago

      The problem with youtube in particular is there is no way to build an alternative that’s as good as YouTube (ignoring all the bad bits they’ve added). PeerTube is nice to have around, but it’s not as fast and doesn’t have all the content as youtube. There’s also Nebula, which is alright. It’s not free and doesn’t have as much content, but it’s usually a higher quality.

      • @Jeffool@lemmy.world
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        8 months ago

        You’re obviously right. But it’s funny to me; I find it easy to imagine a world where staying independent and hosting your own stuff was seen as cooler. Instead of YouTube and Google Buzz, we ran RSS clients akin to Outlook and Thunderbird. They torrent and seed media we’re subscribed to while we’re at work or class. It’s saved on a home server. We walk in and simply toss it up on our desktop or TV. (Or maybe a mobile client streams from your home server over the Internet or over your home Wi-Fi if you’re at home )

        And if you visited the website instead of YouTube’s recommendations, The creator just adds a few RSS feeds on the backend to pull thumbnails from, of other creators’ sites they enjoy.

        Crazy how easy it is to daydream though, when I’m not the one putting the work in.

        • @richieadler@lemmy.myserv.one
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          68 months ago

          I find it easy to imagine a world where staying independent and hosting your own stuff was seen as cooler.

          Sadly, money trumps “cool” most of the time.

        • @Littleborat@feddit.de
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          28 months ago

          RSS would have been it. Ask around how many people even get the concept of it.

          We have had it all but people chose the dumb version of it.

      • @wewbull@feddit.uk
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        58 months ago

        There was a world before YouTube. It grew from humble beginnings. Granted it didn’t have an incumbent to fight off, but it had all the server issues, bandwidth issues and similar.

        The only thing that stops someone else doing it is the user base.

      • Venia Silente
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        48 months ago

        The problem with youtube in particular is there is no way to build an alternative that’s as good as YouTube

        as good

        I mean, assuming that’s exactly what people wan, “exactly youtube but cheaper”, then yeah it’s an impossible and thankless task to even try something of that scale. Instead it’s better to think of building youtube alternatives that are focused on one or two parameters that allow organizational optimizations. For example, much of the issue that people complain about is the storage, but a YT-alt that dedicates to eg.: archivism of old TV shows, that scan at best at 480p or 360p, wouldn’t need to spend that much in storage compared to a service that is trying to serve 4K UHD 120fps Subwoofer Surround; that combined with the topical focus suddenly makes it much more scaleable and approachable.

        • @ferralcat@monyet.cc
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          38 months ago

          I’m always a bit shocked the worlds governments don’t start offering free email/hosting to their citizens. It’d give them a cheap way to surveil that was “opt-in” (but would probably catch a lot of dumb people) and everyone would have a “verified” email for official stuff too. It seems like a good investment to me.

        • Final Remix
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          48 months ago

          More the commercial/pro side of things. They cost money.

    • El Barto
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      88 months ago

      I’m okay with the less amount of content. Frankly, I mindlessly spent hours scrolling through “content” on reddit, and feeling no satisfaction. At least the content here is more relevant.

      More people would mean more memes and rage bait. No thanks.

      • @Littleborat@feddit.de
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        48 months ago

        You just need to curate your feed like anywhere else. Who can really stand the main page of reddit or yt or anything really?

        Reddit made it so hard to use on mobile that I only check it on the weekend on my pc.

        • El Barto
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          28 months ago

          Yup, I used to do that. But then the admins took over some of my curated subs, e.g. programming subs, when the mods refuse to open them up. So now I don’t go to those anymore.

    • @shrugal@lemm.ee
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      58 months ago

      The problem is the network effect. It’s hard to switch from YT if all your favorite channels and creators are there, but it’s also hard for them to switch if all the users are using YT. And because it’s many different people we cannot coordinate a simultaneous transition either.

    • GreenM
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      38 months ago

      That’s why i wen FF+ Duckduck + ublock and instead of reddit > Lemmy But i have to admit that YouTube is harder to replace then reddit and I’ve tried many alternatives.

    • @malchior@aussie.zone
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      198 months ago

      Same. It is no longer worth it, I’ll be sad to lose my music streaming, but there are other pathways that some may consider unethical.

        • Final Remix
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          48 months ago

          That’s getting harder though, at least in my experience. Circa 2010, it was music and shit everywhere. Now it’s slimmer pickin’s, it seems.

          • @CrowAirbrush@lemm.ee
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            28 months ago

            I’ve tried torrents but those seemed to all be dead ends, i found another website that uses some backdoor from a streaming service and the file info is actually correct but you get songs 1 by 1. Which takes a lot of time.

          • Keith
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            18 months ago

            If you just want YTM for free there’s beatbump on web and Innertune or ViMusic on android

      • @malchior@aussie.zone
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        18 months ago

        If only there was a place to buy DRM free music in the file type I want for use in whatever device I want also for movies.

    • @Thorny_Insight@lemm.ee
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      98 months ago

      If you subscribe to premium using an Indian IP address, for example, you’ll get it for like a buck a month

      • @lemming741@lemmy.world
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        78 months ago

        I did that for a month from Argentina, then Visa stopped working. I started a personal invidious instance and haven’t looked back.

    • Karyoplasma
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      8 months ago

      YouTube Music is no longer optional. It’s now bundled into the basic features of Premium and Google uses that to justify the insane price hike. Their argument is that it’s cheaper than before for the dozen-or-so people that had subscribed to both YT Music and Premium. All others now “save” on the YT Music subscription, the fact that nobody saves anything by paying for a service they don’t need is completely lost on them. Just corporate greed and pushing the monopoly a bit further, nothing to see here.

  • originalucifer
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    418 months ago

    i jumped the google ecosystem a few years back seeing this coming…

    i hear a lot of ‘but i use googles x and googles y’. yep, and you will continue to have those chains on your wrists as long as you choose to have them there. everyone has the choice to start migrating to other email providers, other phone platforms, etc.

    im not saying its easy, or something that can happen quickly… but lamenting the fact youre in up to your neck is no reason to give up. baby steps. make bob wiley proud.

    • 👍Maximum Derek👍OP
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      208 months ago

      I’ve ditched everything but android. Been thinking about swapping roms but not all the apps I need for work will works with MicroG. And going apple is, at best, a lateral move.

      • @foreverunsure@pawb.social
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        88 months ago

        GrapheneOS has sandboxed Play Services which basically means they run just like a normal app on your device and you get to choose the permissions they get. My bank’s app works with it too (no GooglePay tho). It does require you to get a Google Pixel phone though, which might defeat the whole purpose for some.

    • @isles@lemmy.world
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      88 months ago

      I’m with you, on course to de-big-tech my life. I’m not even a power user of any of them, but got caught up in the convenience.

    • @Appoxo@lemmy.dbzer0.com
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      68 months ago

      The only active google services I do use are

      • Android and Google Pixel (because fuck Apple lol)
      • Google Play Store (I sometimes use F-Droid)
      • YT

      I replaced my email with my very own domain
      I buy my own storage to host and backup at home.
      What I have from cloud storage is by chance of having Office365 (mainly because Outlook is so much superior for email management. I tried EM-client. It was worse).

  • Norgur
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    8 months ago

    As much as I’m against Google: why are the the bad guys in this specific instance? They are in many other instances, absolutely. But here, they dare to block a service that legitimately costs a ton of money from being used without them making anything in return. That’s not the usual evil corp BS they pull. That’s rather reasonable if you ask me. Let’s not exhaust ourselves in that and focus on the real Bullshit they try to pull like their web manifest ad nightmare!

    • @djsoren19@yiffit.net
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      278 months ago

      A lot of people have become entitled to the idea of the “free internet.” In some cases, it’s understandable, like for social media where the platform is doing very little work and nearly all the value is coming from the users. I think especially in Youtube’s case, people are squinting and looking at it like a social media. They wonder why Youtube’s taking such a big cut when they think the content creators are the ones providing the value.

      The issue here is that the complexities of video hosting, especially at the speed and quality Youtube provides, requires a ludicrous amount of effort and money. Youtube is providing a platform that is nearly unthinkable, something I consider to rival the entire television broadcasting sphere. The idea that such a colossal undertaking could be achieved without requiring revenue generation is simply naïve, and it’s incredible to think that a free version is even offered at all. Nobody ever really thinks about that though, they just look at it as another platform like Facebook or Reddit, and think a lazy megacorp is stuffing their pockets for nothing.

      • @Appoxo@lemmy.dbzer0.com
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        108 months ago

        You can see how hard they optimized by watching a very old video you uploaded yourself.
        Exanple of mine:
        I uploaded 3 videos some time (2x 9 years and 1x 6 years) ago with about 1min of runtime each.
        They do not get clicked much.
        Timing it, it took Google about 3 seconds to view it the best available resolution.
        Only 3 seconds is insane if one remembers how long a drive needs to just spin up from standby. And that is not even with a cached video.

        Now I wanna see how long it would take a competitor to achieve the same performance.

        I remember some time ago when YT took about 10-15sec to do the same task. They heavily improved their performance. Even for low performance content.

        Sad that some are so entitled.

    • originalucifer
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      8 months ago

      i agree, its about choice. no one should be complaining about what google is doing [with youtube].

      if we dont like it, we should choose a different product.

      • Talaraine
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        378 months ago

        When a corporation is willing to lose billions of dollars to capture an audience, effectively locking out any competition, and then counters any possible avenue to blocking their monopolistic stance, your first statement shouldn’t be about choice, because there isn’t one.

        • originalucifer
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          158 months ago

          i choose not to utilize youtube in any capacity. my problem here is solved.

          • @Szymon@lemmy.ca
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            98 months ago

            So which free streaming service allowing for profit sharing on ad revenue which has essentially become the only name brand in the industry have you chosen to move to?

            Or is your choice that you have to go without something you want because you disagree with the one single service offering it? Oh by the way, that company got that way through anti competitive practices to make sure that only they were able to operate this type of service.

            • snooggums
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              38 months ago

              Nobody pays attention to anything beyond the current moment when it comes to shitty corporate behavior like this.

              Every large company that isn’t privately owned is going all in on this anticompetitive monopolistic bullshit. A few of the privately owned ones still care about customer good will, even if just for long term profitability. Anything on the stock market doesn’t do anything for the long haul except for undercutting the competition early on before they were close to a monopoly, like youtube did.

        • Norgur
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          88 months ago

          Yet, by AdBlocking them, you are doing fuck all against their “monopolistic stance”. You are strengthening their monopoly all the same. And to be clear: I don’t want to blame here. Block YouTube ads, I’m doing that too. I’m more irritated by how it’s somehow spun as evil that YouTube dares to want money for a service they provide.

          If Google had not shut down competition by outcompeting them, do you think those competitors would be free? If not, your argument is besides the point all together.

          • Zorque
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            108 months ago

            One can be the “bad guy” without being outright evil. Their advertising tactics are heinous and exploitative, and their revenue sharing with the people actually making their content is tricky to exploit without utilizing the same shitty practices Google uses.

            This is also about a relatively minor amount of users. Yes, most people on the fediverse are probably going to be running ad-blockers… but that’s an incredibly small amount of people. This whole thing is about squeezing a few extra ounces of blood from “their” stone. Not a righteous battle against a foul mass who are scandalously stealing from hard working Google employees.

            • Norgur
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              68 months ago

              As I said: I’m not saying that one has a moral obligation to watch the 1000000th stupid raid shadow legends ad. Google would try and exploit us for all we’re worth, so IDGAF about their revenue. It’s just that all those posts along the lines of “Google tries to earn money by me using their service,! The audacity!” Rub me the wrong way. There are plenty of examples here where people try to spin their use of adblockers into some white knight story and claim moral high ground for doing so. That is hypocrisy in my eyes and this hypocrisy is annoying me. Nothing wrong with “yeah Google, I’m going to take your shit just like you help yourself to mine on a regular basis, because fuck you”. Just… Let’s not try to make this some moral thing, alright?

              • Zorque
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                88 months ago

                So basically you feel icky? You have a moral problem with people who have moral problems?

                Cry me a fucking river. The problem isn’t that Google is some nefarious Snidely Whiplash character, cackling madly as they tie some helpless waif to some train tracks… theyre “just” a business, doing business things. The problem is, at their scale, it removes opportunity and mobility of any kind of competition. Any time they squeeze their rock, it has massive implications not just in the technical landscape, but also in peoples ability to control their own life, as it pertains to the ever-growing digital landscape.

                I’m sorry that all you can see is people who want free stuff… but that seems to be your own insecurities eating at you. And reflects your own motivations. Not anyone elses.

      • amio
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        118 months ago

        Yeah, why don’t the users just pick a better option in this monopoly.

    • Nougat
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      108 months ago

      YouTube was originally free, and without video ads. It remained so for some time after Google bought it. They can operate YouTube without video ads at all.

      • @wildn0x@lemmy.world
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        218 months ago

        YouTube lived off venture capital, search sponsorships, and content hosting. Venture capital is long dried up. Search sponsorships are just advertisements but clogging your searches. Content hosting isn’t really needed anymore since every large media company has their own streaming platform. Lot has changed since 2006.

      • Norgur
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        98 months ago

        What?! Have you checked how big a 4k video is lately? Where do you suppose the money for that should come from?

    • yukichigai
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      108 months ago

      Because this isn’t just about “making anything in return” any more than neo-Nazis are booted from platforms “just for having different opinions.” More people are using adblockers on YouTube because YouTube isn’t simply displaying commercial advertisements, they’re pushing “ads” for scams, malware, and all manner of heinous and/or sketchy content. Even separate of that, the frequency of ads and the presence of minutes-long ads you need to manually skip have made watching content difficult and unpleasant, if not unworkable. Adblocker usage is as much about restoring functionality to the site as anything.

      All of these issues have been raised with YouTube, but rather than address the complaints by adjusting how ads are selected and served they’ve decided the only solution is for you to pay them monthly, not just a few bucks but as much as (or more than) the major video streaming services. All of this for content they do not make, at a price point far beyond what they need to be profitable. It’s greed for the sake of greed, pure and simple.

      • @Appoxo@lemmy.dbzer0.com
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        88 months ago

        If they are so annoying, don’t watch at all? Go outside, read a book, watch Jellyfin/Plex.
        Plenty of activities to substitute YT time.

    • @un_owen@lemmy.world
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      8 months ago

      That’s not the usual evil corp BS they pull.

      Yes it is. Why do you think they force you to pay for YT Music when all you want is an ad free experience? I tell you why: people will come to the realization that it is stupid to pay for two music streaming services at the same time, so they will cancel their Spotify subscription. This will make it extremely hard for other services to stay competitive. It’s no longer enough that their app is perhaps slightly better, or that they have the better algorithm, no one will be willing to pay the extra 11 € per month for just that. So eventually, these competing music streaming services will die (maybe with the exception of Apple Music and Amazon Music). Once YouTube has the monopoly on the music streaming market, they can raise the prices again. They are using one monopoly to build a second one. And a third one. And so on, until everything is owned by Google, Amazon, Meta, Apple, or Microsoft and no one is able to compete with anything anymore. And the worst part is, that Google doesn’t even deserve any of YouTube’s success. YouTube’s success comes from its creators. All that Google ever did is to provide some servers and some bandwith, which arguably is expensive, but it’s not really an achievement. They didn’t even invent YouTube, they just bought it, made it big, and now abuse it to conquer more and more markets.

  • Gray
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    8 months ago

    The entitlement is crazy on lemmy.

    Google doesn’t owe you anything, video hosting is extremely expensive. There’s a reason no competitor exists.

    How dare they charge to deliver you a service?

    • @TimewornTraveler@lemm.ee
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      108 months ago

      THANK YOU, finally, I was wondering when someone was going to stick up for the billionaire tech giants. do these stupid fucking lemmings realize that yachts don’t pay for themselves??

    • @ExLisper@linux.community
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      98 months ago

      , video hosting is extremely expensive

      Here’s a solution: make people pay for having their videos hosted. Video hosting is expensive because YT has to host petabytes of shit, useless content. And I don’t mean 150 versions of ‘I will survive’ on ukulele. I mean completely useless videos like this: https://www.youtube.com/shorts/4bLDaQAle6c

      Why is YT spending money on hosting this? It should be simple: you want your content hosted? Hosting individual videos would not be that expensive. You want to share couple of videos with friends? Pay $1 per month. Serious creators (with a lot of content) could still get money from ads placed in their videos but THEY should be getting the revenue, not YT. YT would get % of it back in form of the hosting fee. I would simply be a way better model.

      • @troglodytis@lemmy.world
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        28 months ago

        How is sharing the love for your puppers useless? A sweet and touching moment.

        YT is spending money on hosting that to reinforce their monopoly. If they have the vast majority of user created videos they are able to block ad blockers with minimal loss of user activities. If they did not host such “useless” content another platform would have a space to get a foothold.

        Same reason YouTube started hosting shorts, to fill the space that was started on other platforms and help maintain their video hosting monopoly.

        Users voicing their displeasure with forced ads is valuable feedback for the monopoly.

        • @ExLisper@linux.community
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          28 months ago

          Sharing with whom? No one will watch it. Definitely no one will search for it. If you want to share video with your friends just send them a message. They will see it and it will be deleted after a week. This makes way more sense than hosting it on a platform indefinitely.

          • @troglodytis@lemmy.world
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            8 months ago

            Well, this way I got to see it. Thanks to you. Thanks.

            Luckily for me YT hosts all the crap

            Edit: Billions of years ago stars exploded. So today while waiting in line at the DMV I got to have an “awww” moment when someone I don’t know posted a link, to a video of other people I don’t know enjoying their dog, as an example of useless crap that a computer company hosts on its servers. Stars exploded. And here we are.

            Life is wild, man

    • kick_out_the_jams
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      78 months ago

      video hosting is extremely expensive

      Year over year I’m pretty sure the cost has only gone down.

      TBF 4k and higher resolutions are more common but it’s generally not nearly as expensive as it once was.

      • @IAmHiding@lemmy.world
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        158 months ago

        The cost for 1TB has gone down, the total cost is going up because of the crazy amounts of uploaded content. Youtube is getting more and more expensive.

      • Tygr
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        38 months ago

        Storage cost has gone down. Bandwidth costs are way up.

    • Karyoplasma
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      The reason there is no competitor is that YT was intentionally run at a loss for years to quench all other video hosting platforms and establish a monopoly.

      Alternatives do exist but they are irrelevant because the vast majority of content is now being uploaded to the biggest platform. Which is precisely in accordance to YT’s plan.

    • @specfreq@lemmy.world
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      268 months ago

      I simply open up YouTube+Ublock in Firefox on my smartphone.

      I actually like the personalized video recommendations from being signed in sometimes, but I still don’t like my data being sold. I use both.

    • Polar
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      128 months ago

      Racists angry over 1 simple word change that better describes the function of said list.

      • @FederatedSaint@lemmy.world
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        8 months ago

        What??? Are you really equating any mention of the word “white” with race? And further, calling people racist for being confused at the absolutely pointless change to a commonly used term that has been used for decades?

        Holy shit we deserve the impending apocalypse/civil war/breakdown of society. We’ve earned it.

        • Polar
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          108 months ago

          It was changed a long while ago because of race. Grow up. Stop being outraged and melodramatic over a fucking word change to be more inclusive.

          Blacklist = blocked

          Whitelist = allowed

          Calling things slave/master

          Not to mention allow list and block list just make sense.

          • Mossy Feathers (They/Them)
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            68 months ago

            Master/slave was understandable, but c’mon, blacklist/whitelist? You can’t convince me that has racist connotations to it; the black = bad, white = good thing has been around for an extremely long time. Quite honestly, it’s very easy to guess where it might have come from: black is dark, darkness is where nasties hide. White is bright, like a bright light, which illuminates the darkness and allows you to see where it’s safe.

            • Polar
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              08 months ago

              Or we can be happy they changed it to something easier to understand.

              If you’re angry about a word change, when it makes it easier to understand, you’re probably racist.

              I’m glad it’s easier to understand, and has the added benefit of PoC feeling more inclusive.

              You’re angry because… idk? You’re racist? There’s no other reason to be outraged.

              • Mossy Feathers (They/Them)
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                28 months ago

                I’m not angry, I’m just confused TBH. It was never difficult to understand that a whitelist was good and a blacklist was bad. You whitelist good things, aka things you want, and you blacklist bad things, aka things you don’t want. How is that confusing or difficult to understand?

                Secondly, it’s weird for you to jump to accusing someone of being angry and racist because they disagree with your stance. I can think it’s weird and possibly virtue signalling that they’d change it from whitelist/blacklist to allowlist/blocklist. Like, how many people actually got upset about whitelist/blacklist?

                It’s like if I started getting mad at car people for shortening “transmission” to “trans” or “tr*nny”. They’re clearly talking about a car, not a person, so why do I care?

                • Polar
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                  18 months ago

                  How was white and black descriptive?

                  I remember making a Minecraft server in 2009 and not understanding what whitelist and blacklist meant.

                  Allow/Block makes sense. White/Black doesn’t.

          • @fosstulate@iusearchlinux.fyi
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            28 months ago

            Black and white are English words at least a thousand years old. They’ve taken on numerous positive, negative and neutral connotations over time. But all that heritage and utility doesn’t matter, and must be denied, because in 2023 it doesn’t suit some people’s politics to use ‘black’ in any context besides referring to a black person.

            I think that’s a very sad and limiting attitude toward language.

            • Polar
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              18 months ago

              I think calling a block list “black” and an allow list “white” makes no sense.

              Allow/block makes sense. White/black makes no sense. Words have meaning, let’s use them properly.

              If you’re upset about changing the words to better explain what they do, you’re racist. There’s literally no reason to oppose a word change when it makes it easier to understand.