Media Matters looked into Xitter CEO Linda Yaccarino’s claim that “90% of the top 100 advertisers have returned to the platform. In the last 12 weeks alone, about 1500 have returned – w…
During the September 27 interview, Yaccarino also claimed, “In the last 12 weeks alone, about 1,500 [advertisers] have returned. So whether it is small business or big brands, right? Like AT&T, Visa, Nissan, all returning.” Of those three companies she specifically mentioned, AT&T is the only one that was a top advertiser pre-Musk, and the company has spent just $781 in the last 12 weeks — 99.96% less than the more than $1.77 million it spent during the 12 weeks before Musk’s acquisition.
Visa and Nissan are similarly spending just a fraction of what they spent pre-Musk. Visa spent just $10, and Nissan spent just $687, in the last 12 weeks — 99.99% and 99.77% less than they respectively spent during the 12 weeks before Musk’s acquisition.
The CEO of a company that was purchased for $44 billion less than a year ago is personally touting making $1,478 in advertising revenue from three multi-billion dollar companies in the past 12 weeks. I knew things were bad at Xitter but this defense just makes me realize things are so much worse than I could have imagined.
You hate to see it
I thought it was a typo and you meant to type $10k… But the article actually mentions $10 too…
Dayum…
Sh-(w)-itter has really gone down the drain…
Tanking Twitter was always the plan. It’s all part of sewing distrust and limiting options of sharing information.
It was not that great before but I sorta understood folks stayed on for the momentum but its just a SS now.
That interview was so painful to watch.
If I were a marketing manager interested in maintaining my brand’s image, I’d pay to keep my ads off of TwitX.
I’m a simple man, I see a twitter ad I block them.
lol, that’s too bad
