TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it’s the ‘tip of the iceberg’::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.
TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it’s the ‘tip of the iceberg’::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.
The problem is that realistically this kind of tort law is hilariously difficult to enforce.
Like, 25 years ago we were pirating like mad, and it was illegal! But enforcing it meant suing individual people for piracy, so it was unenforceable.
Then the DMCA was introduced, which defined how platforms were responsible for policing IP crime. Now every platform heavily automates copyright enforcement.
Because there, it was big moneybags who were being harmed.
But somebody trying to empty out everybody’s Gramma’s chequing account with fraud? Nope, no convenient platform enforcement system for that.
You’re saying that the solution would be to hold TikTok liable in this case for failing to prevent fraud on its platform? In that case, we wouldn’t even really need a new law. Mostly just repealing or adding exceptions to Section 230 would make platforms responsible. That’s not a new solution though. People have been pushing for that for years.
DMCA wasn’t a blanket “you’re responsible now”, but defined a specific process for “this is how you demand something is taken down and the process the provider must follow”.
IANAL, but can’t MrBeast sue the ad creator company for damaging his reputation?
Good luck with that, I guess This company is gone before misterB can finish writing his lawsuit, and with it all the scammed money. But I guess there is some law forcing platforms to not promote scams, I hope, at least in some countries.