Meta is considering offering ad-free versions of Facebook and Instagram for $14 a month – but only in Europe.

Meta wants to charge EU users $14 a month if they don’t agree to personalized ads on Facebook and Instagram::Meta is considering offering ad-free versions of Facebook and Instagram for $14 a month – but only in Europe.

  • 3arn0wl@lemmy.worldEnglish
    209·
    1 year ago

    I guess this is a fair indication then of how much Meta receives per person from advertisers…

    • Szymon@lemmy.caEnglish
      127·
      1 year ago

      There is always a grift, I’d expect the charge to users to be probably 20-50% higher than the revenue from normal users.

      • scarabic@lemmy.worldEnglish
        1·
        1 year ago

        Yes. I think they are padding this to make it feel more punitive. This flips the bird to the regulatory body, and discourages people from switching. Frankly I’m surprised they didn’t make it higher.

    • killeronthecorner@lemmy.worldEnglish
      39·
      1 year ago

      Your money will always be less valuable than your data.

      The amount is based on the threshold at which they believe most people will just accept the ad terms rather than pay. Thus it is slightly more than pretty much any other mainstream streaming or subscription service.

      • 3arn0wl@lemmy.worldEnglish
        18·
        1 year ago

        Perversely; I’m always less inclined to buy a product that I’ve seen advertised… “Why do they need to advertise it? It can’t be up to much.” And “Part of the ticket price has gone into advertising, so it’s not so valuable a thing.”, usually being my first thoughts.

        • maymayEnglish
          9·
          1 year ago

          While that’s totally fair, I’d argue that new businesses have to reach customers somehow, and social media is a cheap and effective advertising tool.

      • theonetruejason@lemmy.worldEnglish
        9·
        1 year ago

        The users willing to pay are the most valuable users on the platform for advertisers because they are, let me consult my notes… willing to pay for things.

        The logical conclusion is you must charge more for users to not get ads than your average revenue per user from ads or you end up losing money because the quality of your non paying users has taken a nose dive.