Actually, I don’t think they care about retention at all, because to the industry retention = stagnation. They only care about new subscribers because that “shows” growth. They much prefer hearing “We increased subscriber counts by 10%!” over “We kept 100% of subscribers YoY!”
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Actually, I don’t think they care about retention at all, because to the industry retention = stagnation. They only care about new subscribers because that “shows” growth. They much prefer hearing “We increased subscriber counts by 10%!” over “We kept 100% of subscribers YoY!”