30 October will officially become National Wicked Day in honor of the musical’s debut at Broadway’s Gershwin Theatre on 30 October2003.
This is the first time that a Broadway musical will have its own official day in the National Day Calendar, joining other National Day celebrations such as National Barbie Day (9 March), National Star Trek Day (8 September) and National Acne Positivity Day (1 September).
Yeah, the Gershwin is pretty big (especially by Broadway standards). It’s also one of the few Broadway theatres that has a decent sized foyer!
Both Chicago and The Lion King have been running longer than Wicked, but maybe it just came down to which show’s publicity department had the idea and reached out to National Day Calendar people?