Given that the UK is largely surrounded by the ocean and is a mere smudge in comparison to some American states (Texas, California, …). The logistics of the fish coming in chilled is feasible. As you move more inland in the United States (Arkansas, Tennessee, Kansas). Freshwater fish coming in chilled is just not possible or safe, unless shipped via overnight plane (very expensive!)
Ah, forgot to mention where I work … Southern half of Germany. To get to the coast, you have to either drive through all of Germany to the “other side”, or cross the border to France or Poland or whatever. Sea-dwelling fish like Mackerels just aren’t “fresh” here.
In the UK that’s not true here. I work at a supermarket distribution centre and fish comes in chilled not frozen.
Given that the UK is largely surrounded by the ocean and is a mere smudge in comparison to some American states (Texas, California, …). The logistics of the fish coming in chilled is feasible. As you move more inland in the United States (Arkansas, Tennessee, Kansas). Freshwater fish coming in chilled is just not possible or safe, unless shipped via overnight plane (very expensive!)
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Ah, forgot to mention where I work … Southern half of Germany. To get to the coast, you have to either drive through all of Germany to the “other side”, or cross the border to France or Poland or whatever. Sea-dwelling fish like Mackerels just aren’t “fresh” here.