The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • wewbull@feddit.ukEnglish
    3·
    1 year ago

    By software disabling features they can lower prices for customers who don’t want them

    They aren’t lowering the price.

    BMW’s costs are the same, so the base price must support the manufacture with all the options included. Options are 100% profit on top of the base model.

    It’s not even like we’re talking about software development that needs a lot of investment. If you were talking about self-drive, then I can see the justification. That R&D can be paid for just by the people who have bought it. Not for Aircon seats. Not for carplay / android auto.

    Artificial SKU creation should not be supported.