They’re developing for ads. I’ll quote myself from the previous week.

Reddit is only going to get worst over the next year. I came across this article a couple days ago while searching for early news coverage of the (then planned) blackout:

Reddit launches new ad products to boost conversions (archive.ph mirror)

Reddit has launched Contextual Keyword Targeting and Product Ads, to help advertisers reach new and valuable audiences.

The article reads like an ad, but what I got out of it was Reddit is going to have more tracking and intrusive advertising. Not a good experience.

I lost the link, but someone looked at their job listings a few days ago. They are looking to hire people in machine learning w.r.t advertising.

And the community has been browbeating them for 8 years for better mod tools. r/AskHistorians had a long post (mirror) about Reddit’s empty promises. Reddit dropping the ball on accessibility features is the norm given their history.