I thought this was slightly funny.
Mark Zuckerberg is known these days for wearing t-shirts with Latin phrases on them, especially ones where he compares himself to Julius Caesar.
Bluesky made a shirt in the same style, but theirs says “a world without Caesars” in Latin.
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Ads are attractive to many users because they have a simple option for universal opt out (adblocking) at the cost of everyone who isn’t a Freerider.
Another reason why they just externalize the cost of the website onto anyone who can’t use an ad blocker or doesn’t know how.