Tesla dealerships are getting protested and, in some cases, vandalized. Sales are down on 9 of the top 10 countries Tesla sells in. Yet Tesla stock is up. Twitter is a cesspool of nazi-themed bots, and somehow just pulled in $1bn and raised its valuation back up to $44bn.
How is any of this possible? It seems really artificial to me, but I don’t really understand business.
You are not wrong. Elon Musk is the PR man for the companies he either founded or have a majority of shares in. However, his companies’s products and services are not actually superior to his competitors. Take Tesla, the cars are not road-worthy, they are expensive, the battery sets on fire more often, and uses inferior image-detecting camera when driving automatically. Meanwhile, Chinese competitors are cheaper, more safe and use better LIDAR technology for automated driving (but only because the Chinese government heavily subsidise in EV companies making their cars far superior).
So, as someone already mentioned, hype up your company and convince anyone to buy shares, then your companies’s valuations increase tremendously. It creates the illusion that your company is productive and valuable when in reality it is not.