• X, the former Twitter, has experienced a worldwide outage as of 12PM on Monday CAT.
  • This is likely the first major outage of the company since Musk took ownership in 2022.
  • The outage seems to have only lasted for about half an hour.
  • robbinhood@lemmy.worldEnglish
    149·
    1 month ago

    I still can’t believe he nuked the Twitter brand. It was like the most valuable part of the platform. X is such a dumb, generic nothing name.

    • Imgonnatrythis@sh.itjust.worksEnglish
      23·
      1 month ago

      It’s going to be so easy for him to turn that x into a swastika in a couple of years though. Its what’s known in tech circles as IED “iterative evil design”

    • CubitOom@infosec.pubEnglish
      11·
      1 month ago

      I’m glad he did, now there is a clear line from when it was acceptable to when it wasn’t.

      The USA probably won’t rebrand when its a fully fascist state.

    • philpo@feddit.orgEnglish
      9·
      1 month ago

      You are really surprised by a guy who wanted to name his car series S-E-X-Y and had a temper tantrum when model E was taken and he could not “buy” it.

    • Cocodapuf@lemmy.worldEnglish
      3·
      1 month ago

      Yeah, I really could not understand the motivation behind that. Why throw away such a valuable brand? I mean the name was even a clever play on words that also gave them a cute bird icon/mascot.

      “Twitter”, with that bird logo is just a slam dunk, that’s solid gold branding… It’s insane to randomly “go a different direction” and then land at “X”. If I was their brand coordinator or director of marketing when they made that change, I’d resign then and there.

      Changing their name to “X” was essentially lighting 20% of their assets on fire on day 1.

    • jef@lemm.eeEnglish
      2·
      1 month ago

      I feel like most if not pretty much all of the value of Twitter was the name itself, and the recognition it had.