Additionally, you know McDonalds corporate office did all kinds of research; they wouldn’t rebrand unless they were confident in the new branding. The sleek, monochrome building probably reminds people of cleanliness or something.
It’s less complicated than even that, it’s about real estate value, which is where McDonald’s corporate arm really makes it’s money. It’s easier to sell a full gray box than one that is so obviously a McDonalds in a past life. Same thing has happened with Pizza Hut, they don’t build them with the classic roofline anymore.
Also very true. But I’m not convinced it was the right choice, just because the brand is confident in it. UHC likely did research to choose a CEO, and look how that turned out.
This is about the US, the undisputed capital of the fast food world. That is definitely not the case.
Additionally, you know McDonalds corporate office did all kinds of research; they wouldn’t rebrand unless they were confident in the new branding. The sleek, monochrome building probably reminds people of cleanliness or something.
It’s less complicated than even that, it’s about real estate value, which is where McDonald’s corporate arm really makes it’s money. It’s easier to sell a full gray box than one that is so obviously a McDonalds in a past life. Same thing has happened with Pizza Hut, they don’t build them with the classic roofline anymore.
Also very true. But I’m not convinced it was the right choice, just because the brand is confident in it. UHC likely did research to choose a CEO, and look how that turned out.