Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming advertising-based business models are not going to work on Steam.
Sold to consumers as “immersion” but likely makes money on the back end from advertising.
I also imagine it creates a game preservation issue if there was some sort of disagreement or failure to extend contract. I believe that’s what happened with music licenses so I’m imagining it may be similar with in game advertising?
Full disclosure this is mostly speculation, I’m not entirely sure how all of it truly works.
If you read the article, it’s targeting things like “ads you must watch to progress” and “rewards for watching ads”. So literally targeting the very worst of the mobile game ad industry.
Didn’t the 2k sports games have ads of real stuff included for “immersion”? Never played one, so I wouldn’t know, but I heard about them.
Sold to consumers as “immersion” but likely makes money on the back end from advertising.
I also imagine it creates a game preservation issue if there was some sort of disagreement or failure to extend contract. I believe that’s what happened with music licenses so I’m imagining it may be similar with in game advertising?
Full disclosure this is mostly speculation, I’m not entirely sure how all of it truly works.
If you read the article, it’s targeting things like “ads you must watch to progress” and “rewards for watching ads”. So literally targeting the very worst of the mobile game ad industry.
i don’t know about sportsball games, but i sure do want to have a monster energy drink whenever i play death stranding