‘Targeted advertising’ is shockingly untargeted. As the underpinning of our digital economy, the value of online advertising is dangerously overinflated.
The only time I ever click on an ad for anything is because I want to see exactly how much they are charging for whatever clearly ridiculous thing they’re advertising. Meaning I was never planning on buying it. Thankfully, that is rare.
I worked in advertising for over 10 years before a career change. I saw how much money was wasted on programmatic digital advertising. I’d recommend checking out the book, The Subprime Attention Crisis
‘Targeted advertising’ is shockingly untargeted. As the underpinning of our digital economy, the value of online advertising is dangerously overinflated.
Could you imagine the carnage in tech stocks if corporations realized ads are dogshit?
The only time I ever click on an ad for anything is because I want to see exactly how much they are charging for whatever clearly ridiculous thing they’re advertising. Meaning I was never planning on buying it. Thankfully, that is rare.
I occasionally buy tools, and damn right I research them until I know they’re “buy it for life” quality
Then I spend the next few weeks getting bombarded by ads for a tool I will never ever buy
It’s targeting what they want to sell you depending on what target group you are, it’s never been what might actually interest you personally.
I worked in advertising for over 10 years before a career change. I saw how much money was wasted on programmatic digital advertising. I’d recommend checking out the book, The Subprime Attention Crisis