Canon is a Japanese company and they make different choices than American management does. There is a lot of engineering and manufacturing talent in Canon upper management, Sony as well.
Boeing? Decades of genius and engineering and a market monopoly? Let’s sell all that into the future by doing share buybacks and starving the rest of the company. Winning!
If they want to do this kind of stuff they need to spin off a separate company that appears distinct.
If you use the Canon name, people expect it to be part of a Canon camera. They are hurting the brand for such minimal benefit it’s crazy.
At the top level, MBAs see brand reputation as value to be cashed in on, nothing more and nothing less
Canon is a Japanese company and they make different choices than American management does. There is a lot of engineering and manufacturing talent in Canon upper management, Sony as well.
Boeing? Decades of genius and engineering and a market monopoly? Let’s sell all that into the future by doing share buybacks and starving the rest of the company. Winning!