“Apple is being thoughtful about doing this in a (theoretically) privacy-preserving way, but I don’t think the company is living up to its ideals here,” observed software developer Michael Tsai in an analysis shared Wednesday. “Not only is it not opt-in, but you can’t effectively opt out if it starts uploading metadata about your photos before you even use the search feature. It does this even if you’ve already opted out of uploading your photos to iCloud.”

Reading the article, the service itself is interesting and it sounds like Apple might have found a way to process the data while preserving user privacy, but the fact that they unilaterally opted everyone in without giving them a choice is the biggest problem.