Sure but if Beyond Meat can make a delicious bit of fake cow or chicken with 1/10 of the land and water, then we have a drop-in replacement that requires no cultural change

I mean, good point but… I really do think it requires a cultural change. I’m a big fan of Beyond Meat products yet so many people don’t view it the same way.

Alas, I have trouble believing their claims about land use and water even while I acknowledge it’s an improvement. And although they are not organic, I can guarantee that animal products are used in the production of their ingredients and that it would be difficult for them to source said ingredients otherwise. Now imagine they blow up and do 1000x the volume…