Summary
The “Rogansphere,” a sprawling ecosystem of podcasts and online shows led by figures like Joe Rogan, has become a powerful cultural force for younger audiences, functioning as a “Fox News for the young.”
With its mix of anti-establishment rhetoric, distrust of Democrats, and casual conversations blending left-leaning and conservative ideas, it normalizes figures like Donald Trump for a disillusioned, lonely audience—particularly young men.
Democrats risk underestimating its influence, as this ecosystem fosters deep listener loyalty and has contributed to a significant shift in young male voters toward Trump.
I’ve said it before and I’ll probably say it another hundred times but that.cannot.happen. It’s not possible. It’s like saying “democrats should fight an armed conflict with water balloons and paste” - it is not a possible thing to do.
There are some really interesting reasons why that is, but the TL;DR of it is right-wing conservative bullshit does not translate. So what we’d get is a left-wing liberal papier-mâché version that wore thin quickly.
All I’m saying is don’t bother going down this road. It’ll eat up lots of time and have no results that will help. The answer to Fox News Limbaugh Rogan Chudville Station is not the opposite sameness. It’s entirely different media.
Don’t fight against them, expose the sources of funding they get and go after the money. Almost immediately after Tenet was found out to be a Russian front paying for and delivering talking points to Podcaster like Tim Pool, Lauren Southern, etc and was shut down. All these shows suddenly started dropping what they could do because they lost a significant source of funding and content.
Well, good luck finding something that appeals to young men then.
I mean, that’s easy. It just doesn’t have any politics in it.
Edit: overt politics