Here’s Why I Decided To Buy ‘InfoWars’ By Bryce P. Tetraeder, Global Tetrahedron CEO ☞ https://theonion.com/heres-why-i-decided-to-buy-infowars/
And let me say, I really do see it as a family. Much like family members, our brands are abstract nodes of wealth, interchangeable assets for their patriarch to absorb and discard according to the opaque whims of the market. And just like family members, our brands regard one another with mutual suspicion and malice.
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This is what I call a master class on starting a soft revolution: you take over a symbol of the opposite ideology, in the most outrageous and ridiculous way, make it known to all, and completely subvert it and deconstruct it, piece by piece, until it stops making any sense to its former self.