If you skimp on ingredients while raising prices, and then try to lock any sort of reasonable deal behind a creepy data collection app, customers are likely to notice and choose a better option. Sucks to suck.
I tried the app. It offered “free medium fries” every now and then, but that was pretty much it. Wasn’t even worth installing.
Might be market specific, I would regularly get 30% off coupons at my nearest one and not at the one further away owned by a different franchisee.
Makes sense. The one by me is in a nice area without any other drive throughs within 5-10min of it. No need to discount there.
Well yeah…McDonald’s has never been great, but it was always cheap and fast. Now it’s just fast. Blame whatever, but inflation didn’t rise 100 percent…their prices did.
Another corporation who though it was their customers DUTY to deliver a profit to their shareholders.
Do Chipotle next?
And in some locations it’s not even fast anymore
I was on a road trip and noticed a McDonald’s in a gas station that I’d stopped at. I was hungry so I took a peek. It was like $15 for a combo with what I assumed would be a pretty nasty burger. No thanks. I can get something delicious for that much money.
While the US returned to growth in the latest results with a 0.3% rise in sales, international markets were down by 2.1%, driven by France and the UK. Net profits fell by 3% to $2.3bn.
Oh no. They only made 2.3 Billion dollars whatever will the shareholders do?
The price difference between fast food and restaurant to go has shrunk too much to make sense
The McDonald’s app/rewards program is one of the worst available that I’ve seen for fast food. When I used it, I earned points and had nothing worth spending them on. The deals often exclude their most popular items. The app is also extremely buggy and needed to be reinstalled multiple times.
Pretty much zero incentive to go.
It’s only “fast” now. If you need to get something quick, it’ll do, but you’re paying far more than you should for the quality you’re getting.
The hubris of these guys to raise prices as high as they did and to keep it there is for the type of food they produce is silly.
You can also get fast food much cheaper at a grocery store. A fresh rotisserie chicken, potato wedges, a nice salad. I’d much rather eat that than McDonald’s!
Yet they smashed earning expectations
They may have beaten expectations, but the article says that profits are down
My local McDonald’s doesn’t function as a restaurant at this point. I went for Chinese takeout yesterday. Went to the buffet, crammed a takeout box with a couple pounds of lo mein and three different kinds of chicken, paid about $8, drove past the McDonald’s at 6 PM, I think they had one customer. At dinner time.
McDonald’s: If you can afford to eat here, you have much better options.
We just decided to never go back after McDonalds decoded to weigh in on Israel/Gaza by (their regional branches) feeding the IDF for free, and McDonalds corporate letting that be.
The ‘standard’ menu is shit and the ‘good’ stuff cycles in and out of sale. I don’t bother going because I don’t know whether they’re currently offering the stuff I actually want. What a shit concept.
They toom the idea that the McRib being limited time increased sales when it was availae and are trying to do the same thing with the rest of the menu plus limiting less ridiculous prices behind a shitty app.
They are shooting themselves in both feet.
