A federal rule banning fake online reviews is now in effect.
The Federal Trade Commission issued the rulein August banning the sale or purchase of online reviews. The rule, which went into effect Monday, allows the agency to seek civil penalties against those who knowingly violate it.
“Fake reviews not only waste people’s time and money, but also pollute the marketplace and divert business away from honest competitors,” FTC Chair Lina Khan said about the rule in August. She added that the rule will “protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets that are fair, honest, and competitive.”
It is possible I bought the item at my local warmart though and then review it on amazon. I don’t know if anyone does that, but it is possible.
I find that Amazon allows me to do that for good reviews, but whenever I leave a bad review for something I bought somewhere else the review disappears.
I feel like although possible now, that this may need to change going forward since I’m not sure how Amazon can validate your review if not done through their platform.
This of course fragments reviews to specific retail storefronts, but if the platform can’t validate at least the fact you purchased the item I don’t see anyway they can even begin to know you’re leaving a legit review.