Advertising is like the Kudzu vine: neat and potentially useful if maintained responsibly, but beyond capable of growing out of control and strangling the very landscape if you don’t constantly keep it in check. I think, for instance, that a podcast or over-the-air show running an ad-read with an affiliate link is fine for the most part, as long as it’s relatively unobtrusive and doesn’t put limitations on what the content would otherwise go over.

The problem is that there needs to be a reset of advertiser expectations. Right now, they expect the return on investment that comes from hyper-specific and invasive data, and I don’t think you can get that same level of effectiveness without it. The current advertising model is entrenched, and the parasitic roots have eroded the foundation. Those roots will always be parasitic because that’s the nature of advertising, and the profit motive in general when unchecked.

Talk about a gross mischaracterization of what is actually said in that blog post. You made it seem like Firefox is getting rid of ad blocking which is far from the truth of what that post says. It doesn’t even mention ad blocking. Maybe don’t editorialize a post and present it as fact.