Kia officially launched the 2025 Ray EV in Korea with the same low starting price of under $21,000. However, the new model year gains additional features. With incentives, the entry-level electric car can be bought for as little as $15,000 (20 million won).
The “New Kia Ray” was reborn as an entry-level EV last year. After opening pre-orders last August, starting at around $20,500 (27.35 million won), the Kia Ray EV secured over 6,000 reservations in less than a month.
It’s for the Korean market. It’ll get you from Seoul to the east coast on a single charge and there’s high-speed rail just about everywhere for your longer journeys. Perfectly fine for most people in such a small, densely-populated country.
That’s fine but people elsewhere shouldn’t get too excited about it. When the price is listed in US dollars as some sort of bargain instead of the currency where it’s sold, it gets misleading.
Probably because it’s reported by english-speakers