Talking to other people is part of what I mean by seeking things out. If you do all you can to avoid ads, along with the 99% that are useless you also block the 1% that you might actually find useful.

For example; I recently heard about this show from a friend that is right up my alley. When I looked up a trailer it’s the kind of thing that seeing a commercial once would have caught my eye and ensured I watch it. She was surprised I hadn’t heard of it because it’s on a network with a few shows she knows I like and they’ve been pimping it pretty hard for a while. Because I block the bullshit I either have to hope cool stuff comes up in conversation or seek out new stuff elsewhere.