As noted in the article, Nutella is made with palm oil, whose farming often results in habitat loss for animals such the Bornean orangutan, which is critically endangered. Ferrero claims they have a chain for palm oil such that it doesn’t come from devastating monoculture plantations, but whether that’s enough or even if it’s true at all isn’t my call to make for you. I don’t personally take palm oil as part of my diet as I see it as something I can practicably cut out to reduce harm, but whether this is vegan or just plant-based is something you’ll have to decide.
This entire comment confuses me.
I can’t speak to Germany, but at least where I am, chickpeas really aren’t exotic, even to people who really don’t know much of anything about other cultures. (Also, this won’t be in the German market yet; closest is the Belgian one.)
I’ve never heard of this stereotype of rice syrup being especially prevalent in vegan products. I see rice syrup as a bit exotic, but not in a way that anyone who isn’t vegan but would be willing to buy vegan Nutella would think “well that’s just too out there for me. Syrup? Gross.”
That does seem to be the point of them removing dairy, yes.
?_? How would this be alienating to someone who’s not vegan would otherwise try it as a vegan alternative? Like say what you want about enormous corporations like Ferrero, but I’m at least reasonably confident they did some market testing for this. The problem this comment is addressing feels extremely manufactured. If it doesn’t appeal to you, that’s one thing, but it feels like you’re overgeneralizing your own niche experience onto everyone else.
The honest answer might be that the V-word is just off-putting to quite a few omnivores.
To be fair, this is a forum where people express opinions, and opinions tend to be based on personal experience.
In this case I agree with them. In northern Europe at least, there are already vegan Nutella clones that are widely available and tastier than Nutella (which is tasty). For instance Nocciolata, which has a “dairy free” variant, i.e. vegan. Very delicious indeed but also quite expensive.
The discussion was about the ingredients being too exotic, not the labeling, but regarding the labeling, I don’t understand how a vegan product marketed toward vegans by indicating it’s vegan is a bad decision. Nocciolata puts up the label “vegan” too (it’s also palm oil-free, which is cool). Again, I’m sure Ferrero understands what their target audience is for this and have accounted for the extremely-close-minded-omni demographic.
Difficult to argue with that.
Hey, though, you’re the first person in this thread to actually mention by name a vegan Nutella alternative that doesn’t use palm oil, so you win first prize. 🏆🥳
It’s also not like only vegans are going to be buying this. There are other people who don’t drink milk or milk products or people who are lactose intolerant etc
I mean, I might very well just be talking of my niche experience. My dad has probably never eaten anything with chickpea in it and is absolutely not interested in trying any new foods.
That also unfortunately includes trying Nutella alternatives. He’s been eating Nutella since the 70s and even though Ferrero has gradually made the recipe worse, he hasn’t noticed enough to want to try something else.
You could probably just as well gradually swap the milkpowder with chickpea + rice syrup and he wouldn’t notice either, but since they’re specifically marketing it as a separate variant, he’s just never going to try it.
Clearly, my dad is a special case. But I just feel in general that many non-vegans will not want to try the vegan variant, because its recipe is so different, whereas they could’ve also created a vegan variant that just doesn’t use milkpowder.
And yes, they will have done some market testing, which is why I’m asking ‘why’. Maybe they can sell the specifically-vegan variant at a higher price. Maybe chickpea and rice syrup are actually really cheap for them to get. Maybe they figured, they should introduce these ingredients to match the original Nutella’s taste as closely as possible, because otherwise people will just by the alternatives. There is probably some reason, I’d just like to know what it is.