"Completely ridiculous."
  • Peloton is introducing a $95 “used equipment activation fee” for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
  • The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
  • Peloton’s hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
  • solrize@lemmy.worldEnglish
    80·
    3 months ago

    This is about an exercise bike, right? Why the heck is there so much nonsense surrounding it?

      • NatakuNox@lemmy.worldEnglish
        13·
        3 months ago

        Why make crazy amounts of money on a stationary bike only once? When you can every time they want to use the bike? Capitalism innovation for the win baby!!!

    • underwire212@lemm.eeEnglish
      24·
      3 months ago

      They hired some PR firm that did a really good job of marketing the enshitification to a specific demographic (high income millennials)

    • Donkter@lemmy.worldEnglish
      24·
      3 months ago

      Peloton is designed for rich people. They don’t say it explicitly because thar ruins the illusion, but the bike is meant to be a status distinction. You may only own it if you’re eager to be seen as someone who spends too much money on an exercise bike.

      • solrize@lemmy.worldEnglish
        6·
        3 months ago

        Ah thanks. Though for enough $$ they could get even more status with a vintage Cinelli track bike and some Weyless rollers. I mean I’d be impressed if I saw that. Unlike with the Peliton.