Popular iPad design app Procreate is coming out against generative AI, and has vowed never to introduce generative AI features into its products. The company said on its website that although machine learning is a “compelling technology with a lot of merit,” the current path that generative AI is on is wrong for its platform.
Procreate goes on to say that it’s not chasing a technology that is a threat to human creativity, even though this may make the company “seem at risk of being left behind.”
Procreate CEO James Cuda released an even stronger statement against the technology in a video posted to X on Monday.
Procreate is amazing. I bought it for my neurodivergent daughter and used it as a non-destructive coloring book.
I’d grab a line drawing of a character that she wanted to color from a google image search, add it to the background layer, lock the background so she can’t accidentally move or erase it, then have her color on the layer above it using the multiply so the black lines can’t be painted over. She got the point where she prefers to have the colorized version alongside the black and white so she can grab the colors from the original and do fun stuff like mimic its shading and copy paste in elements that might have been too difficult for her to render. Honestly, she barely speaks but on that program, she’s better than most adults already even at age 8. Her work looks utterly perfect and she knows a lot of advanced blending and cloning stuff that traditional media artists don’t usually know.
I love Procreate very much buT WHY CAN NOT I MAKE A BÉZIER CURVE OR ADD TEXT ON MY IPAD PRO AAAA