I’m not sure why it’s so tempting to think of internet content as a special entity that defies otherwise established rules. Maybe it’s simply because no special effort is needed today to get the content across the border?

Regardless, we aren’t talking about your geocities page, we’re talking about billion dollar businesses. Would it be appropriate to take your physical storefront across international borders and insist that the government there should have zero say as to what products you sell? If not, why is it appropriate to do the same with web content? X is selling content in the form of ad distribution, countries should get to decide if that content is appropriate for distribution.