Two separate data analysis firms say the Twitter killer from Instagram has unraveled even as Meta has rushed to add highly requested features.

Threads Has Lost More Than 80% of Its Daily Active Users::Two separate data analysis firms say the Twitter killer from Instagram has unraveled even as Meta has rushed to add highly requested features.

  • o_oli@lemmy.worldEnglish
    86·
    1 year ago

    I would say they didn’t really lose 80%, because they barely had them to start with. If you click a link on Instagram and bam you’re now a Threads user all ‘signed up’ ready to go? I mean yeah the barrier couldn’t be lower there.

    Retaining 20% of those users is in fact impressive. That’s many millions of people.

    • huginn@feddit.itEnglish
      8·
      1 year ago

      9 mil according to the post.

      Pales in comparison to twitters DAU from prepurchase 2022. Who knows what their DAU is now.

      • o_oli@lemmy.worldEnglish
        3·
        1 year ago

        It’s still the fastest anyone would have ever reached 9m DAU in the history of the internet I would imagine so if they retain and grow from there is a solid launch.

        But it could shrivel and die from here so I suppose it remains to be seen. Ultimately with the barrier of entry so low you can never tell how legit this userbase is, since its not really a natural growth to 9m.

        • huginn@feddit.itEnglish
          3·
          1 year ago

          It’s really dishonest to say that’s the fastest anyone reached 9m DAU. Otherwise you could say the same thing about Facebook Messenger.

          It’s not any different than Instagram if you’re automatically a part of it by clicking on a link on Instagram

          • o_oli@lemmy.worldEnglish
            3·
            1 year ago

            I think it’s only dishonest if those are not retained.

            To say they hit 100m is dishonest but if 9m are sticking around? To me, that counts. Those people are on a whole new platform even if the onboarding was simple.

            • huginn@feddit.itEnglish
              2·
              1 year ago

              I think what remains to be seen is exactly that: How long before they’re at 4.5M DAU?

              • o_oli@lemmy.worldEnglish
                2·
                1 year ago

                Yeah, well I suppose it’ll still be on a downward trend. How long can they go, where does the rollercoaster end haha.

                Honestly I suppose you can never know. Past successes don’t guarantee anything and this could be a total flop that gets shit canned in a few years.