- McDonald’s executives acknowledged during an earnings call Monday that diners consider the company’s prices too high, and said they are taking a “forensic approach” to evaluating prices.
- Amid a broader consumer pullback and increasing prices, fast-food chains have had a difficult time drawing in lower-income diners.
- The company’s recent $5 value meal offering was initially successful in bringing lower-income diners back to stores but has yet to translate into higher sales, company executives said.
It’s just corporate-speak for “How can we change the menu so we still make the same amount of money, while confusing the customer into thinking they’re spending less”
Maybe if they fired half the MBAs they could make food that people would buy at reasonable prices.