Summary:

Underconsumptioncore is a trend on TikTok where young people are choosing to buy less and focus on using what they already have. This is a reaction to the overwhelming pressure to consume that is often seen on social media. Gen Z, the generation that has grown up during a time of economic anxiety and environmental concern, is particularly receptive to this message.

For some, underconsumptioncore is a way to save money. But for others, it’s more about rejecting the idea that they need to constantly buy new things in order to be happy or successful. This trend is part of a larger movement among Gen Z to be more mindful of their spending and their impact on the world.