Google invented AMP.
It had specifications for a webpage to conform to.
In return, Google would serve a cached copy and rank your page higher - ie a bigger audience. So publishers had to play along.
AMP developers produced something that is bad for the open web ecosystem because it destroys three sacrosanct elements of the web: the URL, the open web standard of HTML, and the decentralisation of the web.
Whilst AMP is now open source, it’s still Google.
I don’t know that any other search engines recognise AMP.
I don’t think I’ve ever seen an “Always AMP” browser extension (tho I have seen many “de-amp” extensions).
Personally , I will support the publishers by linking/sharing/viewing the actual article link instead of the AMP link.
Apologies, I didn’t know this, I just thought it was served on a subdomain for some random reason and it didn’t matter. I’ll ensure my links are “clean” in future 🙂
An interesting article - thanks for the link. I’m not exactly sure what options I have now though: I don’t use Google search, I don’t use their browser (or any of their software) - am I good to go?
Google invented AMP.
It had specifications for a webpage to conform to.
In return, Google would serve a cached copy and rank your page higher - ie a bigger audience. So publishers had to play along.
This article has some overviews on it.
https://www.theregister.com/2017/05/19/open_source_insider_google_amp_bad_bad_bad/
Whilst AMP is now open source, it’s still Google.
I don’t know that any other search engines recognise AMP.
I don’t think I’ve ever seen an “Always AMP” browser extension (tho I have seen many “de-amp” extensions).
Personally , I will support the publishers by linking/sharing/viewing the actual article link instead of the AMP link.
Apologies, I didn’t know this, I just thought it was served on a subdomain for some random reason and it didn’t matter. I’ll ensure my links are “clean” in future 🙂
An interesting article - thanks for the link. I’m not exactly sure what options I have now though: I don’t use Google search, I don’t use their browser (or any of their software) - am I good to go?