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So this, from Firefox, is fucking toxic: https://mstdn.social/@Lokjo/112772496939724214
You might be aware Chrome— a browser made by an ad company— has been trying to claw back the limitations recently placed on ad networks by the death of third-party cookies, and added new features that gather and report data directly to ad networks. You'd know this because Chrome displayed a popup.
If you're a Firefox user, what you probably don't know is Firefox added this feature and *has already turned it on without asking you*
I’m not thrilled about this by any means, but what Firefox is doing is not what chrome is doing (which is what the op posted thread is claiming). Conflating them serves no one.
I can say confidently that even if you don’t conflate the two; the Mozilla implementation can be broken and abused just as easily as the Google one can be.
Interesting thread. But I don’t understand why the data needs to be collected and correlated by a thirds party, can’t the ads themselves detect views and clicks? (that’s what they need right?)
The advertiser’s don’t place the ads themselves. They say where and when they are placed, but the actual placing/integration is done by the likes of Google, Facebook, and, in this case, Mozilla.
That’s the “third party” that’s doing the tracking.
That’s not accurate. Mozilla isn’t placing the ads. Mozilla is storing impressions and then collating a privacy protecting report so that advertisers see that their ads are working, but not revealing information about the users to the advertisers. https://support.mozilla.org/en-US/kb/privacy-preserving-attribution
Before you get really upset about this thread, you should read this other one: https://federate.social/@jik/112779924411100427
I’m not thrilled about this by any means, but what Firefox is doing is not what chrome is doing (which is what the op posted thread is claiming). Conflating them serves no one.
Can we please stop linking mastodon threads? Mozilla literally has an explainer article. https://support.mozilla.org/en-US/kb/privacy-preserving-attribution
People pissed at Firefox might not be as receptive of an article straight from Mozilla. Know your audience.
Would you rather get second hand information or would you rather get the technical specifications from the horse’s mouth?
I’d rather have both, and ideally a third by someone who has actually looked at the code to verify claims.
I can say confidently that even if you don’t conflate the two; the Mozilla implementation can be broken and abused just as easily as the Google one can be.
It’s pretty painful how quickly wrong information spreads. I’m sure it’s not intentional, but that doesn’t really make it better…
Even in this actual thread, under the comment you replied to, someone stills thinks that Mozilla is placing ads.
Interesting thread. But I don’t understand why the data needs to be collected and correlated by a thirds party, can’t the ads themselves detect views and clicks? (that’s what they need right?)
Or am I missing something about the process?
The advertiser’s don’t place the ads themselves. They say where and when they are placed, but the actual placing/integration is done by the likes of Google, Facebook, and, in this case, Mozilla.
That’s the “third party” that’s doing the tracking.
That’s not accurate. Mozilla isn’t placing the ads. Mozilla is storing impressions and then collating a privacy protecting report so that advertisers see that their ads are working, but not revealing information about the users to the advertisers. https://support.mozilla.org/en-US/kb/privacy-preserving-attribution