Advertising? This thing is essentially a theater. Yeah, it can run advertisement but anything with a screen can do that. It’s like saying a movie theatre is for advertising.
It’s a 400 foot tall screen that’s constantly on and in view, even at night, which plays ads like 90% of the time. Calling it “essentially a theatre” is a huge understatement.
But the energy usage is quoted as peak for the entire venue - which is literally a theater / concert hall. It opened with a live U2 performance. The energy usage isn’t just for the displays, it includes all the power for the entire building, the concert speakers, heating/cooling, indoor lighting, any kitchen equipment, etc.
Advertising? This thing is essentially a theater. Yeah, it can run advertisement but anything with a screen can do that. It’s like saying a movie theatre is for advertising.
It’s a 400 foot tall screen that’s constantly on and in view, even at night, which plays ads like 90% of the time. Calling it “essentially a theatre” is a huge understatement.
But the energy usage is quoted as peak for the entire venue - which is literally a theater / concert hall. It opened with a live U2 performance. The energy usage isn’t just for the displays, it includes all the power for the entire building, the concert speakers, heating/cooling, indoor lighting, any kitchen equipment, etc.