How would a company decide that something should be “legitimate interest” vs “consent”?

EDIT: Definition of “Legitimate Interest”, when hovering over the question mark.

How does legitimate interest work?

Some vendors are not asking for your consent, but are using your personal data on the basis of their legitimate interest.

  • DessertStorms
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    5 months ago

    I’ve heard of those, but while I can see adblock working, if me just clicking “decline all” doesn’t actually decline the so called legitimate interests, I don’t quite trust that an extension doing it will, so for now I’d rather still make the call of whether I trust a site myself…