You will notice that underneath some links shared on Mastodon, the author byline can be clicked to open the author’s associated fediverse account, right in the app. This highlights writers and journalists that are active on the fediverse, and makes it easier than ever to follow them and keep up with their future work—potentially across different publications.
The handle can be any fediverse account, not just Mastodon. That includes Flipboard, Threads, WordPress (with the ActivityPub plugin installed), PeerTube, Pixelfed, and many others.
This is good because it will attract journalists to the platform. Journalists made Twitter what it was.