Campaigns Can Now See What You Watch on TV. It’s Changing Everything.
www.notus.org
Smart TVs that track what people watch and how they watch it give political campaigns a new trove of data to exploit, with little transparency on how it’s happening.

Televisions that can stream platforms like Hulu or Max usually come loaded with technology that collects information on what viewers are watching, and buyers consent to have their viewing tracked when they open their new TV and click through terms of service agreements. Sometimes, data firms can connect those viewing habits to a voter’s phone or laptop via their IP address, promising a trove of information about an individual and the ability to track them across screens.

Other times, firms focus on dividing households into groups based on what they’re watching, how they use their TVs and how many campaign ads they’re seeing, which is a boon to political campaigns eager to target specific groups of voters. Connecting this data to voter files is increasingly a focus — a move that adds individual voting habits into the mix.

  • Nate Cox@programming.devEnglish
    36·
    3 months ago

    I wish there were more high quality dumb TVs. Most of the dumb TVs I can find today are both very expensive and lack the features I’m looking for like HDR and 120hz+ frame rates.

    I know the argument is that the privacy invasions are subsidizing the cost of the TV but I have yet to see non-anecdotal evidence of that and suspect that the price of the TV would be the same either way because the market will only support so much expense.