With global warming (and other factors) affecting coffee production and prices, I’ve noticed a couple of interesting patterns in marketing strategies for household and white label brands.
Everything is extra intense, high intensity, intensity 11 (probably comes with a free Spinal Tap record)… Robusta roasted past 5th crack, no doubt.
I also spotted a bag of highly exclusive “100% Robusta.” At this point I’m waiting for the other shoe to drop and for them to market “0% cyanide” coffee.
How’s everybody else’s grocery shopping experience these days? Is this a big trend in your area?
I expect it’s unfamiliarity with roasting and some “more must be better” reasoning that makes this marketing work.
Dark roast drinker here. I am completely unfamiliar with the roasting process. I prefer the flavor. Regular dark roast. For me it’s a flavor preference.
Upvote for dark roast being stronger flavor. If I just wanted more caffeine, there are brands that do that
I like my beer IPA or ESB, I like my coffee, black, strongly flavored, I like my chocolate dark with little to no milk solids, I like my grapefruit by itself with no sugar. Intense flavor is life
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For sure!
You know what all those have in common? They all go good with dark chocolate.